Gohio’s Successful Summer Commuter Challenge 2017
Summary
Learn about how MORPC planned, advertised, and executed a commuter challenge that showed almost double year-over-year growth. Great examples of how to entice individuals and teams to participate through rewards and prizes. Lots of good Q&A from other challenge organizers from across the country who also use the RideAmigos platform.
How the Challenge Gameplay Worked
Individual Challenge (Lottery-style)
- Earn 1 point for each day an alternative trip is logged
- Every weekday a winner is drawn from the pool of people who earned points ($25 gift card)
- Grand prize winners drawn at end of month
Team Challenge
- Teams of up to 10 people
- Points earned the same way as for individual challenge, max. 1 point per day per person
- Top-scoring teams eligible for prizes at end of month
Participants were able to take part in individual and team challenges simultaneously.
MORPC 2017 Commuter Challenge Initial Survey
MORPC 2017 Commuter Challenge Immediate Post Survey
MORPC 2017 Commuter Challenge Slides
Example of some marketing materials for the challenge:
