Using Travel Inquiry Data for Effective Trip Planning
Summary
Chris begins his talk by going into detail about how monumentally important data is for transportation planners. He talks about how it’s generally been difficult to find data that’s expansive enough to be useful when it comes to finding out exactly where specific people are going, how they get there, and where they want to go. Chris talks about the importance of having a platform that can balance the desires, emotions, and day-to-day circumstances of the user in regards to having a starting point, and finding out all of the options available to them in regards to making it to their destination. Having flexibility in making use of these options is extremely important for the user and Chris touches on this with the fact that convenience and a variety of options sometimes take precedence over just valuing the time and cost of a particular transportation option. Check out the recording to hear Chris’s engaging Coffee Talk in full!
Audio from Webinar
