A Deep Dive Into the Geospatial Side of The Survey Module

Catherine opens her talk by discussing the ability to use the current survey module to conduct a cluster analysis. She talks about how she uses the data from trip origins and contact information to create a targeted message that allows her to market directly to the most relevant people while also creating measurable results.  There’s an excellent section of her presentation where she gives out tips and recommendations for best practices based on her own experiences that will surely prove to be helpful to anyone viewing the presentation. To end her presentation, Catherine provides an excellent collection of example emails to users in which the commute recommendations from the analysis are expressed. After Catherine’s presentation, there is also a very engaging Q&A session.